HBO approached us to come up with a fun, low-barrier interactive activity for the release of True Blood: The Complete Fifth Season. We came up with an execution that would allow fans to take part in the Sanguinista movement by filling in missing "tracts" of the Book of Lilith — basically, fans were given tweet prompts in a mad-lib format. Once fans filled in their tweet and shared, winners would be picked and featured on the dynamically scrolling site, their quote turned into a one-of-a-kind piece of art. Winners also received a shoutout on a live, virtual signing event hosted by Stephen Moyer and Kristin Bauer Van Straten, along with a signed copy of the box set.